ELEMENTS TOY PACKAGING

Tasked with creating a packaging set for several classic toys that had a cohesive theme, I chose to base them around the four elements. Bubbles, play doh, pickups sticks, and marbles are represented here by air, earth, fire, and water respectively. I was inspired by the alchemical symbol for each element, a triangle in different rotations with a stroke. I based the packaging around this; two sides of each box features an illustration, and the back describes some traits of each element. On the top of the box is an icon of the element featured, and on the bottom is its symbol. 

Art direction Melissa McFeeters